Module 1: Introduction to Digital Marketing

Topics Covered:

• Meaning and Importance of Digital Marketing
• Difference Between Traditional and Digital Marketing
• Channels of Digital Marketing (SEO, SEM, SMM, Email, Content Marketing)
• How Digital Marketing Works
• Current Trends and Career Scope

Explanation:
Digital Marketing is the process of promoting products or services through online platforms such as search engines, social media, email, and websites. It helps businesses reach global audiences at a lower cost than traditional marketing.

Module 2: Introduction to SEO (Search Engine Optimization)

Topics Covered:

• What is SEO?
• How Search Engines Work (Crawling, Indexing, Ranking)
• Types of SEO (On-page, Off-page, Technical)
• Importance of SEO in Digital Marketing
• Google Algorithm Basics

Explanation:
SEO is the process of improving a website’s visibility in search engine results pages (SERPs). It helps increase organic (free) traffic by optimizing website content and structure so search engines can easily understand it.

Module 3: Keyword Research

Topics Covered:

• Understanding Keywords and Search Intent
• Types of Keywords (Short-tail, Long-tail, LSI)
• Keyword Research Tools (Google Keyword Planner, Ahrefs, SEMrush, Ubersuggest)
• Competitor Keyword Analysis
• Keyword Mapping and Placement

Explanation:
Keyword research is the foundation of SEO. It helps you find the words and phrases people search for online so you can create content that meets their needs and ranks higher in search results.

Module 4: On-Page SEO Optimization

Topics Covered:

• Title Tag, Meta Description, and Header Tag Optimization
• URL Structure Optimization
• Image Optimization (Alt Text, File Name)
• Keyword Placement and Density
• Internal Linking
• Schema Markup (Rich Snippets)
• Mobile Optimization
• Core Web Vitals

Explanation:
On-Page SEO refers to all the actions taken on your website to improve rankings — optimizing content, titles, images, and technical elements to make your site search-engine friendly.

Module 5: Technical SEO

Topics Covered:

• Website Architecture and Crawlability
• Robots.txt and XML Sitemap
• Canonical Tags and Duplicate Content Issues
• HTTPS / SSL Implementation
• Page Speed Optimization
• Mobile-First Indexing
• Fixing Broken Links and Redirects
• Schema and Structured Data

Explanation:
Technical SEO focuses on improving the backend of your website so search engines can crawl and index it effectively. A technically optimized site loads faster, is secure, and provides a better user experience.

Module 6: Off-Page SEO (Link Building)

Topics Covered:

• Importance of Backlinks
• Types of Backlinks (Do-follow, No-follow)
• Link Building Strategies (Guest Posting, Directory Submission, etc.)
• Social Bookmarking
• Forum & Blog Commenting
• Influencer Outreach
• Avoiding Google Penalties

Explanation:
Off-Page SEO involves activities done outside your website to improve its authority and reputation. The main goal is to get quality backlinks from trusted websites to boost your site’s ranking.

Module 7: Local SEO

Topics Covered:

• Google My Business Setup
• Local Citations (Directory Listings)
• NAP Consistency (Name, Address, Phone)
• Customer Reviews & Ratings
• Local Keywords Optimization
• Google Map Ranking

Explanation:
Local SEO helps businesses appear in local search results. It’s essential for physical stores, service providers, and local businesses aiming to attract nearby customers.

Module 8: Content Marketing & SEO

Topics Covered:

• Creating SEO-Friendly Content
• Understanding User Intent
• Content Strategy & Planning
• Blog Writing & Article Optimization
• Video SEO & Infographics
• Duplicate Content Avoidance

Explanation:
Content is the backbone of SEO. High-quality, informative, and keyword-optimized content attracts users and signals to search engines that your website is valuable and trustworthy.

Module 9: Mobile SEO

Topics Covered:

• Importance of Mobile Optimization
• Responsive Design
• Accelerated Mobile Pages (AMP)
• Page Speed for Mobile Devices
• Testing Mobile Compatibility

Explanation:
Most internet users access websites through mobile devices. Mobile SEO ensures your website performs well on smartphones and tablets for better ranking and user experience.

Module 10: SEO Tools & Analytics

Topics Covered:

• Google Search Console
• Google Analytics (GA4)
• Ahrefs, SEMrush, Moz, Ubersuggest
• Screaming Frog SEO Spider
• Yoast SEO / Rank Math Plugins
• Website Audit Tools

Explanation:
SEO tools help you analyze website performance, track rankings, fix errors, and find optimization opportunities. They are essential for every SEO professional.

Module 11: SEO Reports & Tracking

Topics Covered:

• SEO Performance Metrics (Traffic, Ranking, CTR)
• Keyword Position Reports
• Backlink Reports
• Conversion Tracking
• Monthly SEO Reporting

Explanation:
SEO reporting shows the progress and success of your SEO campaign. It helps in measuring performance and planning future improvements.

Module 12: Advanced SEO

Topics Covered:

• Voice Search Optimization
• AI & ChatGPT in SEO
• YouTube SEO
• E-Commerce SEO
• International SEO
• Google Algorithm Updates

Explanation:
Advanced SEO includes the latest methods and tools to stay competitive in search rankings. Understanding new trends like voice search and AI-based SEO ensures long-term success.

Module 13: Practical SEO Project

Tasks:

• Create and Optimize a Website
• Keyword Research & Content Planning
• On-page & Off-page Optimization
• Website Audit Report
• Final SEO Presentation

Explanation:
Practical training helps students apply what they’ve learned in real-time projects, making them industry-ready SEO professionals.

Module 14: Interview & Certification

Topics Covered:

• SEO Interview Preparation
• Resume Building for Digital Marketing Jobs
• Freelancing Tips
• Google Certification (Analytics, Ads)

Explanation:
This final module helps students prepare for job interviews, freelance projects, and Google certifications, opening career opportunities in the digital marketing field.