SEO Syllabus

Course Duration: 90 Hrs

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  1. Introduction to SEO

  • What is SEO and why it matters
  • Types of SEO (On-page, Off-page, Technical)
  • How search engines work

  1. Search Engine Algorithms

  • Google Algorithm updates (e.g., Panda, Penguin, Hummingbird)
  • Impact of algorithms on SEO
  • Keeping up with algorithm changes

  1. Keyword Research

  • Importance of keywords in SEO
  • Using keyword research tools (Google Keyword Planner, Ahrefs)
  • Long-tail vs. short-tail keywords

  1. On-Page SEO

  • Title tags, meta descriptions, and header tags (H1, H2, H3)
  • Optimizing content for keywords
  • Best practices for URLs

  1. SEO Content Writing

  • Creating SEO-friendly content
  • Keyword density and placement
  • Writing for search engines vs. humans

  1. Technical SEO

  • Importance of site speed and performance
  • Mobile-first indexing
  • Canonical tags and duplicate content

  1. Website Structure and Navigation

  • Optimizing site structure (sitemaps, breadcrumbs)
  • Internal linking strategies
  • Crawlability and indexing

  1. Image Optimization

  • Best practices for image SEO
  • Using alt text for images
  • Optimizing image size for fast loading
  1. SEO Tools and Analytics
  • Overview of SEO tools (Google Analytics, Google Search Console, SEMrush)
  • Tracking traffic, keywords, and performance
  • Identifying issues through analytics
  1. Off-Page SEO
  • Understanding backlinks and link-building
  • Importance of domain authority (DA) and page authority (PA)
  • Guest posting and outreach strategies
  1. Local SEO
  • Importance of local SEO for businesses
  • Google My Business setup and optimization
  • NAP (Name, Address, Phone) consistency
  1. Mobile SEO
  • Mobile-friendly website design
  • Importance of responsive design for SEO
  • Mobile usability testing
  1. Voice Search Optimization
  • Growth of voice search (Siri, Alexa, Google Assistant)
  • Optimizing content for voice queries
  • Structured data for voice search
  1. SEO for E-commerce Websites
  • Product page optimization
  • Managing SEO for large product catalogs
  • SEO-friendly URLs for e-commerce
  1. Link Building Strategies
  • Types of backlinks (Do-follow, No-follow)
  • Broken link building
  • Skyscraper technique for building links
  1. Competitor Analysis
  • Identifying competitors’ SEO strategies
  • Tools for competitor analysis
  • Benchmarking against competitors
  1. Handling SEO Errors and Penalties
  • Identifying and fixing SEO errors
  • Understanding Google penalties
  • Recovering from algorithmic penalties
  1. Google Search Console
  • Setting up Google Search Console
  • Monitoring website performance
  • Fixing crawl and indexing errors
  1. Measuring SEO Success
  • Key metrics (CTR, Bounce Rate, Average Time on Page)
  • Tracking keyword rankings
  • Reporting SEO performance to stakeholders
  1. SEO for Blogs
  • Creating optimized blog posts
  • Topic clusters and pillar content
  • Promoting blog content for SEO
  1. Schema Markup and Structured Data
  • Introduction to schema markup
  • Using structured data for rich snippets
  • Implementing JSON-LD
  1. Social Media and SEO
  • Relationship between social media and SEO
  • Building brand visibility through social platforms
  • Social bookmarking
  1. Handling Duplicate Content
  • Identifying duplicate content issues
  • Resolving canonical issues
  • Best practices for unique content
  1. SEO for Multi-Language Websites
  • Using hreflang tags
  • Managing regional content
  • International SEO strategies
  1. Creating XML Sitemaps
  • Importance of XML sitemaps for SEO
  • Submitting sitemaps to search engines
  • Sitemap best practices
  1. Website Security and SEO
  • Importance of HTTPS for SEO
  • Preventing hacking and spam attacks
  • SSL certificates and their impact on SEO
  1. Google Analytics for SEO
  • Tracking organic traffic
  • Setting up SEO dashboards
  • Analyzing user behavior
  1. SEO Audits
  • Conducting SEO audits
  • Identifying SEO gaps and opportunities
  • Tools for SEO audits (SEMrush, Ahrefs)
  1. SEO Trends and Future Predictions
  • Staying updated with SEO trends
  • AI in SEO and automation tools
  • Preparing for future SEO changes
  1. Final Project and Certification
  • Developing a complete SEO strategy
  • SEO audits for a live website
  • Preparing for SEO certifications (Google Analytics, Yoast SEO)